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Knox County Housing Market Snapshot | September 2025

Knox County Housing Marketing Snapshot | September 2025

Knox County Housing Market Update

For the first time in 2025, home sales are showing growth across every primary metric — year over year, month over month, and year to date. September brought unseasonably strong sales, thanks in part to movement in mortgage rates, and the momentum could signal the strongest housing market performance since 2022. Optimism is emerging nationally and locally as both inventory and buyers continue to return.

One clear takeaway is that an effective pricing strategy has never been more critical.  As the spread between list price and sale price begins to normalize, sellers who price smartly are best positioned to capture strong buyer demand.


Market Highlights

  • Sales growth: Up 2.1% from July and 7.4% from August 2024

  • Median sale price: $408,450

  • Inventory: Increased 31.4% compared to last year

  • Time on market: Just half of homes went under contract in 28 days or less (up from 20 days last year)

  • Pricing trends:

    • Only 39% of homes sold for asking price or above (downward trend continues)

    • 18.3% sold above asking

    • 7.9% sold for $10,000+ over asking

    • 2.7% sold for $25,000+ over asking

  • Luxury market: 5.5% of homes sold for more than $1 million — the highest this year

  • Sale-to-list ratio: 98.6% (slightly down from July but still above August 2024’s 97.6%)

  • New construction: Made up 11.9% of all sales


What’s Driving the Market?

August’s boost in sales was partly due to seasonal factors but also fueled by optimism in lending. 30-year fixed mortgage rates eased into the lower 6% range, prompting a spike in applications. Still, some buyers remain hesitant, waiting to see if rates and affordability fall further.

At the same time, buyers are becoming more selective. In the current market, buyers are expecting more value for their dollar.  They want modern amenities, move-in ready properties, and little to no DIY work. As a result, homes are spending more time on the market. 


Outlook for Fall 2025

It’s not a buyer’s market yet, but conditions are shifting toward balance. Increased inventory and more cautious buyers mean that homes are no longer guaranteed to sell fast at top dollar.

The good news?  The market is stabilizing while continuing to grow.  Although 39% of August sales closed at or above asking, this number is moving back toward pre-pandemic “normal” levels of 28–30%.  This return to balance suggests that East Tennessee real estate is becoming healthier and more sustainable for the long term.

For sellers, this means strategy matters: pricing correctly from the start is the key to attracting the right buyers.  For buyers, more choices and longer days on market provide opportunities to negotiate and find a home that fits their needs.

Get Your Local Market Report

Posted in: Knoxville Housing Market Tagged: holli mccray, home prices knoxville, housing market knoxville, housing market updates, median home price knoxville, real estate agents knoxville, realtors knoxville

How Many Homes Do Big Corporate Investors Actually Own?

Who Owns America's Homes

Key Data Points

 

Single-family rentals owned by institutional investors

Institutional investors (often defined as those with large portfolios comprising 1,000+ homes) own approximately 2% to 3% of the single-family rental housing stock nationwide. National Low Income Housing Coalition

Investor-owned homes vs institutional share

    • Investors in general (including individuals and small landlords) own about 20% of all U.S. single-family homes. National Mortgage Professional

    • Out of investor-owned homes, those with large institutional investors constitute only a small fraction — around 2% to 3% of investor-owned single-family homes come from large institutions. National Mortgage Professional

Variations by metro area

There are places where institutional ownership is much higher. For example, in certain cities in the Southeast U.S.:

  • Atlanta, GA: institutional investors own ~25% of the single-family rental market.
  • Jacksonville, FL: ~21%
  • Charlotte, NC: ~16-18% 
  • Tampa, FL: ~15%

National Low Income Housing Coalition


Bottom Line Estimate

Putting it all together:

  • Nationally, institutional investors own about 2% to 3% of single-family rental housing stock.

  • If you consider all homes (including owner-occupied), their fraction is much lower (well under 1% in many cases) when restricted to only large portfolio owners.

  • In certain high-concentration markets, institutional investors can own double digits—sometimes 15-25% of the rental stock.

👉 Do you think institutional ownership is good or bad for housing affordability?

 

Get Your Local Market Report

Posted in: Real Estate Market Tagged: corporate real estate investors, holli mccray, home ownership percentages, housing market, investment properties, real estate investors

Selling Knoxville | Episode 12

Selling Knoxville | Episode 12
Selling Knoxville | Episode 12

 Episode 12 – The Challenges Seniors Face When Needing to Downsize

Selling Knoxville is a local lifestyle show highlighting the Greater Knoxville area! It is currently available to stream on Amazon Fire, Apple TV, and Roku.

In this episode, Holli meets with both staff and residents at Prime Independent Living in West Knoxville to discuss the needs seniors have in today’s world and the challenges seniors face when they need to downsize…

To learn more about Prime West Knoxville, visit https://www.liveprimewestknoxville.com/

To get more information about available senior services in the Knoxville area, visit https://seniornetworktn.com/

Posted in: Selling Knoxville Tagged: holli mccray, Prime Independent Living, Prime West Knoxville, real estate agents knoxville, realtors knoxville, selling knoxville, senior services knoxville, tips on downsizing

Big Announcement!

Big Announcement!
Big Announcement!

We are so excited to announce the merger between Home Marketing Group and Greater Impact Realty!

We have spent the past few years working on enhancing our business to ensure that we were providing the best experience for both our agents and clients in the midst of a challenging real estate market.  

As part of this growth journey, we made the strategic decision to join forces with an amazing real estate company that offers a first-class culture, excellent systems, and top-notch support for both agents and clients.  

​A few FAQs…

  • Does anything change with Holli and her team? 
    • Nothing changes, other than some new logos, signs, and branding.  Holli and her advisors are still available to assist you.
  • Will your fees change?
    • They will not.  We still offer flexible listing fees.
  • Will you guys still offer the same marketing and support?
    • Absolutely!  In fact, we can offer even more value to our clients as a result of this merger.  We also now have an internal network of over 200 agents throughout East Tennessee to help us find buyers to purchase our listings. 

If you have any additional questions or are thinking about selling your home this year, please feel free to contact me.

Posted in: Knoxville Real Estate Agent Tagged: greater impact realty, holli mccray, holli mccray group, knoxville real estate news, real estate agents knoxville, real estate news, realtors knoxville

Selling Knoxville | Episode 9

Selling Knoxville | Episode 9
Selling Knoxville | Episode 9

Selling Knoxville is a lifestyle show that highlights some of the cool and interesting things going on in the Greater Knoxville area!  It is currently streaming on Amazon Fire, Apple TV, and Roku.

In this episode, Holli meets with Harper Jones, a Knoxville-based insurance advisor specializing in Infinite Banking.  He works with people to use whole life insurance policies to not only build wealth but also create easy access to capital so they never need to borrow money from a bank ever again.

To learn more about Harper and Infinite Banking, visit https://lifewithleverage.com/ Continue reading…

Posted in: American Dream TV, Selling Knoxville Tagged: adtv, holli mccray, infinite banking, real estate agents knoxville, realtors knoxville, wealth building strategies

Selling Knoxville | Episode 8

Selling Knoxville | Episode 8
Selling Knoxville | Episode 8

Selling Knoxville is a lifestyle show centered around cool and interesting things happening in the Greater Knoxville area!

In this episode, Holli meets with local contractor and mentor, John Chandler, to talk about how he is helping to give a second chance to those in our community who need it.

John uses his Christian faith and skills as a contractor to establish positive chapters in the lives of those in his program. His ultimate goal for them is to have the tools to provide a prosperous life for themselves and their families.

Posted in: American Dream TV Tagged: adtv, american dream TV, holli mccray, real estate agents knoxville, realtors knoxville, selling knoxville

Selling Knoxville | Episode 7

Selling Knoxville | Episode 7
Selling Knoxville | Episode 7

Episode 7 – Eagle Cliffs

Selling Knoxville is a lifestyle show centered around cool and interesting things going on in the Greater Knoxville area!

In this episode, Holli meets with local builder and developer, Dan Mitchell, to discuss his new luxury home neighborhood in Blount County called Eagle Cliffs.

For more information about Eagle Cliffs, visit https://liveineaglecliffs.com Continue reading…

Posted in: Selling Knoxville Tagged: eagle cliffs, eagle cliffs subdivision, gated communities knoxville, holli mccray, lake front homes for sale knoxville, luxury homes knoxville, luxury homes maryville

Selling Knoxville | Episode 6

 

Selling Knoxville | Episode 6
Selling Knoxville | Episode 6

Selling Knoxville is a lifestyle show centered around cool and interesting things that are going on in the Greater Knoxville area!

In this episode, Holli meets with Dr. Kristi James to discuss her company, Courage to Conquer Cancer,. It’s a community health and patient education organization based in Knoxville.

CTCC is dedicated to promoting research, providing patient education, advocating for patients, ensuring quality, cost-effective services, and making products available to promote healing, reduce suffering, and improve post-surgical outcomes for cancer, cardiac surgery, dialysis, and other patients.

Learn more about Courage to Conquer Cancer: https://couragetoconquercancer.com/

Get An Updated Home Value Report

Posted in: Selling Knoxville Tagged: adtv, american dream TV, courage to conquer cancer, holli mccray, selling knoxville

Selling Knoxville | Episode 3

Selling Knoxville - Episode 3
Selling Knoxville - Episode 3

Selling Knoxville is a show centered around all the cool and interesting things going on in the Greater Knoxville area! In Episode 3, Holli visits the Knoxville Chamber of Commerce to discuss the growth of the city as well as what’s to come for our area. 

Check out Holli’s Segment: 01:00

Learn more about the Knoxville Chamber: https://www.knoxvillechamber.com/

If you’re thinking about buying or selling a home in the Knoxville area, we’d love to connect with you. The fastest way to reach us is to call or text us at (865) 355-0542. You can also contact us online.

Posted in: American Dream TV, Selling Knoxville Tagged: holli mccray, knoxville chamber of commerce, real estate agents knoxville, realtors knoxville

Selling Knoxville | Episode 2

Selling Knoxville | Episode 2
Selling Knoxville | Episode 2

Selling Knoxville is a show centered around all the cool and interesting things going on in the Greater Knoxville area! In this episode, Holli takes you behind the scenes at Jewelry TV…

Released on 6/10/23.

Learn more about Jewelry TV: https://www.jtv.com/

If you’re thinking about buying or selling a home in the Knoxville area, we’d love to connect with you. The fastest way to reach us is to call or text us at (865) 355-0542. You can also click here to contact us!

Posted in: Selling Knoxville Tagged: holli mccray, jewelry television, jtv

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